After several months of active development and two weeks of rigorous beta testing, I am thrilled to introduce the world to AffiliateWP, an affiliate marketing plugin for WordPress.
AffiliateWP is a partner project between myself and Andrew Munro and was born out of our own frustrations with existing platforms. We wanted a platform that was reliable, worked effectively, and one that we loved to use. When it comes to affiliate marketing, a potentially vital part of your business, you should never dread logging into the system to view your affiliate stats or to pay your affiliates. It should not be a chore to do anything with your affiliates. Creating a system that is a joy to use and that works reliably has been our goal since day one, and we believe we have succeeded.
AffiliateWP is ready for use today and can be purchased from the AffiliateWP site, starting at $49.
Let’s have a quick look at some of the core features of AffiliateWP:
- Integrates directly with all major WordPress e-Commerce and Membership plugins
- Efficiently tracks referral links from your affiliates
- Complete affiliate area for affiliates to log into and view their stats
- Works out of the box on all hosting companies, even those with aggressive caching systems
- Extensive reporting on referrals, affiliates, and visits
- Affiliate registration and moderation system
- An extensive code base that’s ready for other developers to extend
I will leave the rest of the “feature talk” for the AffiliateWP website and would now like to discuss a bit more some of the reasons I chose to embark on this adventure.
I find it a little ironic, actually, that I chose to build an affiliate marketing plugin because I have never really liked affiliate marketing. It’s not a marketing tactic that I particularly enjoy or actively participate in. That being said, I have a deep appreciation for the tremendous power of affiliate marketing and fully understand that it is a vital component for many people’s business.
Affiliate marketing is very closely tied to e-commerce and so, being the lead developer of one of the major e-commerce plugins for WordPress, it only made sense that there be an affiliate marketing option for WordPress that ties in seamlessly with Easy Digital Downloads, as well as tying in seamlessly with most of the other major e-commerce plugins.
I’ve used and supported several of the other affiliate marketing options for WordPress, and let’s just say I’ve never been ecstatic about them. AffiliateWP was built because I wanted to not only use a system I enjoyed using, but I also wanted my users to have a great experience with their entire e-commerce solution, from the store front to the affiliate marketing.
Will AffiliateWP be the perfect affiliate system for everyone? No, there’s no such thing as a perfect system for everyone. Do I believe it will work exceptionally well for the vast majority of users? Definitely.
I am thrilled to announce AffiliateWP today and hope to see some of you along the way.