After several months of active development and two weeks of rigorous beta testing, I am thrilled to introduce the world to AffiliateWP, an affiliate marketing plugin for WordPress.

AffiliateWP is a partner project between myself and Andrew Munro and was born out of our own frustrations with existing platforms. We wanted a platform that was reliable, worked effectively, and one that we loved to use. When it comes to affiliate marketing, a potentially vital part of your business, you should never dread logging into the system to view your affiliate stats or to pay your affiliates. It should not be a chore to do anything with your affiliates. Creating a system that is a joy to use and that works reliably has been our goal since day one, and we believe we have succeeded.

AlfAffiliateWP is ready for use today and can be purchased from the AffiliateWP site, starting at $49.

Let’s have a quick look at some of the core features of AffiliateWP:

  • Integrates directly with all major WordPress e-Commerce and Membership plugins
  • Efficiently tracks referral links from your affiliates
  • Complete affiliate area for affiliates to log into and view their stats
  • Works out of the box on all hosting companies, even those with aggressive caching systems
  • Extensive reporting on referrals, affiliates, and visits
  • Affiliate registration and moderation system
  • An extensive code base that’s ready for other developers to extend

I will leave the rest of the “feature talk” for the AffiliateWP website and would now like to discuss a bit more some of the reasons I chose to embark on this adventure.

I find it a little ironic, actually, that I chose to build an affiliate marketing plugin because I have never really liked affiliate marketing. It’s not a marketing tactic that I particularly enjoy or actively participate in. That being said, I have a deep appreciation for the tremendous power of affiliate marketing and fully understand that it is a vital component for many people’s business.

Affiliate marketing is very closely tied to e-commerce and so, being the lead developer of one of the major e-commerce plugins for WordPress, it only made sense that there be an affiliate marketing option for WordPress that ties in seamlessly with Easy Digital Downloads, as well as tying in seamlessly with most of the other major e-commerce plugins.

I’ve used and supported several of the other affiliate marketing options for WordPress, and let’s just say I’ve never been ecstatic about them. AffiliateWP was built because I wanted to not only use a system I enjoyed using, but I also wanted my users to have a great experience with their entire e-commerce solution, from the store front to the affiliate marketing.

Will AffiliateWP be the perfect affiliate system for everyone? No, there’s no such thing as a perfect system for everyone. Do I believe it will work exceptionally well for the vast majority of users? Definitely.

I am thrilled to announce AffiliateWP today and hope to see some of you along the way.

  1. John

    Awesome! Thanks for a fast release as well! Note: The “starting at $49” link goes to your staging site.

    • Pippin

      Just fixed it, thanks.

  2. Caroline

    This looks fab – congrats. Can we set this up to “reward” an affiliate when they’ve successfully referred a new user signup/registration (as compared to a e-Commerce purchase) through Gravity Forms User Reg?

    • Caroline

      Thanks Pippin, and if we start with a single license and need to upgrade to developer we can do so and prorate?

    • Pippin

      Absolutely, we’ll be more than happy to prorate an upgrade.

    • Caroline

      Thanks! Buying now! Will be in touch if we have issues w/GF integration.

  3. Joan

    Awesome plugin, awesome team of developers. So exited to start playing with it! 🙂

  4. Gerald@WPcustoms

    This will be another killer plugin! It looks great and is added to my wish-list 🙂

  5. @MarkGavalda

    This is great, congrats Pippin!

  6. amanda Moore

    Pippin and anything he touches that we have used has not only great care and insight and robustness but excellent support. If you are going to do affiliate business model then where better to place your faith. We will take a look and no doubt add it to our armoury of Pippins Pluggins that we will happily recommend. Good luck with this new venture.

  7. Chris McCoy

    looks good, might have to get this one 😉

  8. David

    Awesome work… Looks really interesting and great looking website.

    Now I just need Mr Pippin to adapt EDD so I can ditch Woo 🙂 and only use plugins from Pippin. Solid support and code!!

  9. Ciaran Whelan

    Looks great, but any reason you are not answering the presales question I have asked on the contact form of that site last week?

    • Pippin

      We did. I just looked back on it and I actually answered you 3 minutes after you sent it in:

      It also shows that you viewed the reply 2 minutes later 🙂

      I’m not quite sure where communication died, but I’ll be more than happy to answer any question you have, here or via the support page.

    • Joan

      That’s politeness at its maximum. 🙂

  10. Zack

    Major points on the polite response Pippin! Looking forward to using the new plugin.

    Side question, what plugin/service is that screen shot of? We’re looking for a good system to respond to customers for our e-commerce site.


    • Pippin

      We’re using Helpscout for our support system:

      It’s a phenomenal service.

  11. Zack

    Thanks! Pippin…we will try it out. AffiliateWP and Helpscout that is.

    Presale question, is there a demo account to view the backend of affiliate WP? I can take my comments to the AffiliateWP website directly if you like. Much appreciated.

    • Pippin

      There is not yet but we are hoping to get one set up very soon.

  12. Gary B

    Hello Pippin,
    I have also emailed you a few times for help with no reply lately.
    For some reason, the time stamp in Affiliate WP is off. It’s most likely set to get it from the WP settings. However, it’s different. Can I specify it in the config file?

    On the Visits page, the Referral ID shows just numbers as they came in: #1 for the first visit, # for the second etc – not the actual affiliate IDs.

    Thanks in advance.

    • Pippin

      Oh no! Where did you send them? Did you send them through the AffiliateWP support page?

      How much are the dates off by?

    • gary b

      I’m not there right now, but I believe about 3 hours. Can’t imagine why.

  13. Gary B

    Actually, it’s 4 hours ahead of me.
    2014-08-08 12:08pm,
    It shows:
    2014-08-08 16:08

    Also, the Referral ID column. Should it be showing the actual affiliate ID? It doesn’t, and shows “0” before it’s converted, and then it seems to just assign an incrementing number, such 1,2,3, etc.

    Please advise.

    The great news is your conversion shortcode now does the job of calculating the commissions. That works!
    Thanks a lot.

    • Pippin

      I saw that you opened a ticket in the support queue so let’s please move the discussion of there. Thanks!

    • Pippin


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