Before starting this, I need to be completely honest: I really dislike page builders. In the last few years, page builder plugins (and those built into themes) have quite possibly caused more headaches for me and my support team than any other single category of plugins available for WordPress. This overall experience, and one too many support tickets related to a builder in a week, culminated in the following Twitter rant:

These tweets garnered a fair amount of attention in the form of agreements, questions, and denial. Throughout the various small conversations that followed, I began to realize that I had never once truly used any of the page builder plugins that I was moaning about. Sure I had seem them countless times in our support system–usually in a negative light–but I hadn’t actually used one.

With that realization, it only seemed right that I take the time to truly try each one and give them a full review, so here we are.

Why page builders exist

There are many different answers to the question of “why?” but I think they can generally be summed up to this: people want them.

As much as they often cause difficulties for me and my team, I cannot deny that page builders have a huge audience of eager customers. Clearly they exist and thrive because the market demands them.

Chris Lema answered “why?” well in his recent blog post:

Simple. They offer customers a solution for personalization that mass-produced themes can’t offer, while at a lower price than working with a professional web developer and web designer.

I cannot argue with the utilitarian and economical purpose of page builders. I do feel, however, that page builders currently pose a severe problem to the WordPress ecosystem. They have become so ubiquitous that many site owners do not even realize that page builders are not part of WordPress.

On one hand this is great! It clearly shows value and demand for page builders. On the other hand, however, it can be detrimental to the overall WordPress project and user experience.

The problem with page builders

Last week I had a customer open a support ticket and say that the interface shown in our getting started videos did not match what he was seeing. At first I figured this was simply due to the natural progression of user interfaces overtime. We had made some changes recently so some of the options shown had different labels, different appearances, etc. What I discovered, however, was that the “difference” he was seeing was due to a popular page builder plugin. His edit screen had a visual page builder. Our getting started video did not. His sole experience with WordPress began with a theme that included a page builder, making him naturally believe that was the standard for all WordPress sites.

There are several prominent themes for WordPress that have a huge market share. Because of the sheer scale of their market share, these themes have extraordinary power to influence the expectations of a sizable percentage of WordPress users. When these players introduce extensive page builders, and other non-standard features, it is easy for their user base, who are typically non-power users of WordPress, to obtain a skewed perspective of what is “default” in WordPress.

I do not intend to say that we shouldn’t be influencing “default” perspectives–doing that is how we push forward improvements–but I do firmly believe that the creators of these page builders have a responsibility to be very careful. Unfortunately these themes, and the associated page builders, are not particularly known for incredibly high quality products or for actively participating in development of WordPress itself. This is not typically a direct concern for non-power users, but it does greatly affect them when these products result in problems with other WordPress products.

The page builder ecosystem is a wild west right now and is in a gold rush. A lot of different players are building their own versions and many are reaping good rewards for their efforts. I am all for teams building solid products and being rewarded for their efforts.

What the page builder industry is severely lacking is standardization. There is zero standard to how page builders should work. This shouldn’t surprise anyone as this is exactly what happens in every ecosystem that experiences a gold rush. Just look back a year or three to the commercial theme industry to see an excellent example of this. Thankfully these lacking standards tend to work themselves out as products mature.

In any large ecosystem where developers are free to build their own visions of products and openly offer those to the world, it should be expected to have a lot of variation. It is the incredible diversity in page builders that I believe is one of the primary sources of problems right now.

Okay enough of that, let’s get into the reviews.

The review process

For this review process, I felt there were several important factors that needed to be looked at for each of the plugins:

  1. How easy are they to use.
  2. How well do the builder interfaces translate into the final presentation.
  3. How much do they lock users into the system once used? Does the content display properly if the builder is deactivated? Does the content even exist after deactivating the plugin?
  4. Can filters such as the_content still be used to affect the final page content? This is incredibly important for compatibility with many other plugins.
  5. Are there any compatibility issues with frequently used methods in plugins (such as we see in our support systems)?

While not a super definitive list, I felt that these five criteria provided a fairly robust baseline for judging each plugin. With each plugin being different and them each offering their own unique feature set, I opted not to judge any of the plugins on the features they had or didn’t have and, instead, judged purely based on these five points.

In reviewing these plugins, it would be very easy to fall into a rabbit hole and spend hours upon hours setting up test sites and building sample page layouts. It may seem counter-productive to review page builders and not test building extensive layouts, but I really wanted to cover the basics and identify each plugin that suffered from or caused some of the common compatibility issues we see.

For each plugin, I did the following:

  1. Activated the plugin in a fresh install using a default theme without any other plugins active.
  2. Obtained a quick opinion of the overall interface of the plugin. Does it clash with standard WordPress interfaces? Is it obtrusive? Does it flow and feel natural?
  3. Tested the builder on the default Sample Page created by WordPress to get a quick feel for the overall interface and feature set of the plugin. This included using the builder to create a quick layout with several different elements to confirm the builder displayed properly in the default WordPress theme. As surprising as it might be, there are a huge number of plugins that display poorly in the default themes so this is always one of my first tests. If the plugin doesn’t work well in a default theme, how can we expect it to work well in other themes?
  4. From the edit screen of the Sample Page, I toggled the builder interface on and off in order to ascertain how well the builder supported using the standard WordPress editor and the builder simultaneously.
  5. Deactivated the builder plugin and then re-visited the Sample Page to determine what extent of content-loss deactivating the plugin caused. Ideally there should be zero content lost.
  6. Activated AffiliateWP, AffiliateWP – Affiliate Area Shortcodes, and Restrict Content Pro and then tested some of the features within these plugins that were known to fail frequently with page builders. I chose these plugins because I am intimately familiar with them, am aware of several compatibility issues with page builders, and I know that I have already taken serious effort to resolve many compatibility issues.
  7. Wrote down quick notes for each plugin for “good” and “bad” items based on the steps outlined here.

Common compatibility issues

In our support queues, we see several common problems with page builders, each of which I wanted to test for in this review.

First, we see a lot of cases where inline scripts loaded in a shortcode fail. For example, our [register_form] shortcode in Restrict Content Pro conditionally loads javascript and CSS files on the page the shortcode is included on. We sometimes see the files fail to load due to the way the builder plugins modify the content of the page, which breaks some of the standard WordPress shortcode detection methods, such as has_shortcode().

Second, we see site owners often try and use opening and closing shortcodes across page builder elements. This is common with the restrict shortcode in Restrict Content Pro. A lot of page builders are not able to adequately support opening and closing shortcodes when they are placed in different rows or columns in the builder.

Third, we see a lot of cases where plugins, such as Restrict Content Pro, are unable the modify the page content through the the_content filter when a page builder is used. As filtering the content is an incredibly common thing for plugins to do, I wanted to thoroughly test this with each page builder.

Fourth, we see frequent instances where page builders mess with content formatting of shortcodes added to builder elements. For example, some builders will cause extra paragraph tags to be added around HTML output by a shortcode, resulting in very poor frontend display of the shortcode that is completely different from what it would be if added directly to a page not using a builder.

The plugins reviewed

When I first started working on this, I planned to review all page builders, including those built into themes, but I backtracked on that idea once I realized judging a theme-specific page builder against a theme-agnostic page builder made as a plugin was not a fair nor accurate comparison. It’s for this reason that MakeHeadway, Layers, and some others are not included.

I originally planned to review only the builder plugins I was aware of (typically those that cause problems in our support queues) but then opted to review as many as I could find in order to be as pragmatic as possible. Perhaps some of the builder plugins never made appearances in our support queues because they were awesome and didn’t cause any problems.

With the sheer number of plugins available, I know for a fact that I was not able to include every page builder plugin, but I do believe I managed a fairly extensive list that includes all of the most prominent players in the market.

Here are the plugins included in this review:

I feel it is important to mention that the reviews and opinions expressed here are solely my own. No sponsorships were requested or accepted for these reviews and the license costs for all plugins (when necessary) was paid in full from my own pocket.

There are no affiliate links on this page.

Alrighty, let’s get on to the actual reviews!

Beaver Builder

Over the last few years I’ve heard nothing but great things about Beaver Builder. It is a commercial plugin that constantly gets great reviews and has been doing very well on the commercial front. I’ve read many of the reviews of the plugin over time but this was my first opportunity to use it.

I am a firm believer in first impressions. The good news for Beaver Builder is that they have a strong reputation as a high quality product, leading me to have good expectations for it. Unfortunately for Beaver Builder, my first experience with it was immediately tarnished by this:

Beaver Builder Fatal Error

I had purchased a Standard license, which, as it turns out, does not include support for WordPress multisite. I have found multisite to be one of the greatest assets in quickly spinning up fresh WordPress sites for testing. I understand that this limitation was done intentionally to prevent customers from activating the plugin on numerous sites within a single network, but the user experience here was quite poor.

Being a developer, I said “like hell I can’t use it on multisite” and quickly found the logic inside of the plugin, removed it, and went on with testing.

Thankfully, the rest of my experience with Beaver Builder was much better than my first impression.

Upon loading the page edit screen, I was pleased to see a clean, unobtrusive interface. Too many page builders include massive, colorful buttons that just stick out like a sore thumb. Beaver Builder added theirs in a nice, tasteful manner.

Beaver Builder Edit Page

Clicking on Page Builder takes the user into a front-end interface that feels relatively similar to the customizer.

Beaver Builder frontend

The overall interface of the builder was pretty intuitive and worked well. I especially liked that it all felt pretty native to WordPress.

I went ahead and used the builder to create a few simple layouts and each worked well. I then proceeded to test the plugin with the steps outlined above in the review process.

Overall, very few problems were found and none of the common compatibility issues I detailed above appeared to be present in Beaver Builder. This is very good so far.

One of the great things about Beaver Builder is how well it retains content when switching the page builder off or deactivating the plugin. Retaining content is incredibly important for a good user experience. Imagine the anguish it could cause if a user was to construct an extensive page, decide to use a different builder, and then discovered that all of the content placed within the builder was lost completely when it was switched off.

I did, however, find a few pain points that I would like to mention. Some of these are not inherently bad, but, depending on the scenario, could result in unpleasant user experiences.

My first criticism for the plugin has already been mentioned, and that is the lack of support for WordPress multisite in the standard license. I’m entirely fine with limiting the number of domains the plugin is activated on but this limitation should not affect my ability to use a core WordPress feature.

Second, I found that a large number of the builder elements, such as contact forms, are not retained when the plugin is deactivated. This is because Beaver Builder includes its own proprietary contact forms, testimonial blocks, subscribe forms, image sliders, and many other content types. While it makes perfect sense to include these, it is important that users be aware of how they will be locked into using Beaver Builder once opting to add these kind of elements to their pages. This is where the separation between layout building and content creation becomes very blurry.

Third, Beaver Builder makes heavy use of icons through out its interface. Inherently icons are not bad, but when not combined with proper labels, icons can be disastrous for accessibility and are, overall, not very intuitive. In numerous cases it took trial and error for me to figure out exactly what each icon used did.

Overall, I was very pleased with Beaver Builder, especially as it did not present any of our known compatibility issues.

Visual Composer

Perhaps one of the most widely used page builders, Visual Composer is a commercial plugin created by WPBakery and is available from Code Aside from being one of the earliest page builders, a large part of its popularity comes from it being bundled in a huge number of commercial themes on Theme

On one hand, Visual Composer has been perhaps one of the most challenging for me and my support team as it has had frequent compatibility issues with our plugins and others. Yet on the other hand, Visual Composer is also very good at building plugin-specific add-ons that add feature sets for other popular plugins, especially eCommerce plugins.

When activated, Visual Composer adds a large blue block with several buttons to the top of the edit screen. This block provides toggles for enabling the visual editor, classic mode (default WordPress), and a frontend editor.

I don’t particular care for the obtrusive format or style of these buttons. They just feel unnatural and are too much “in your face”.

Once enabled, the visual builder is pretty intuitive.

Visual Composer builder

There are a few things I like about this interface. First, the icons, while still a bit too heavily used, are simple and have pretty clear meanings. Second, the interface does not feel cramped. Even though there is a lot going on, everything still has space to breath. It’s quite well laid out.

Visual Composer Add Element

From a user perspective, it is nice to get a pretty accurate What-You-See-Is-What-You-Get view. The developers at WPBakery have done a good job with the drag-and-drop aspects of the builder as well. Too often drag-and-drop interfaces end up being choppy and jagged, but the one in Visual Composer is pretty smooth and works reliably.

In the same vein as a good WYSIWYG on the backend, Visual Composer also provides a complete frontend editing interface that truly is a WYSIWYG experience.

Visual Composer Frontend

When strictly using the visual editors, the Visual Composer experience is quite good. I don’t personally care for much of the stylistic decisions made with the Visual Composer interface as they really don’t blend well with native WordPress interfaces, but that’s largely just personal preference.

It is an overly broad generalization, but I’ve found that most developers that do not take the time to blend their own interfaces with the native WordPress interface, do not typically have great care for the overall user experience nor do they care greatly for WordPress itself. I cannot say if this holds true for the Visual Composer developers and, like I said, it is a very broad generalization, but it’s one I’ve found to be pretty accurate in my own experiences. It is one thing to strike out against standard user interfaces in order to create something better, and it is entirely something else to go drastically against style choices simply for the sake of it.

Along with my own personal distaste for the lack of style continuity in Visual Composer, there are two primary issues I found with it.

First, Visual Composer has a really, really strong lock-in effect due to its use of shortcodes for layout construction. Here’s a screenshot of the page editor after switching back to Classic editing mode (default WordPress):

Visual Composer Classic

Notice all the shortcodes? For this screenshot, I built a very simple page with three rows and two columns. For that, three separate shortcodes were added to the page in order to create the layout. Now imagine a much more advanced layout that includes numerous columns, many rows, and a lot of other builder elements, such as buttons, contact forms, images, etc. The sheer number of shortcodes added to the page makes it nearly impossible to comfortably edit the page in the classic editor. For anyone that wishes or needs to switch back and forth between editing modes, this is a very poor experience.

The heavy use of shortcodes also makes it a serious chore to ever disable Visual Composer and use something else, even just default WordPress. The site editors would be required to go through and remove the countless shortcodes from every single page that Visual Composer ever touched.

Non-technical users may not care how it works behind the scenes, but they will care about the amount of work removing Visual Composer if that ever become necessary.

The second issue I found is one of the common compatibility issues I mentioned above related to shortcodes.

Opening and closing shortcodes work properly within individual elements but they do not work across elements. Take the following screenshot as an example.

Visual Composer Shortcode Problem

The edit window is editing the contents of the very first row. You can see I added a [] shortcode to it. At the bottom of the screenshot, you can see the closing [] shortcode. We’ve found this to be a very common practice with these kinds of shortcodes because site owners want to restrict a portion of the page while still retaining control of the layout within the shortcodes.

When rendered, the shortcode parsing breaks as shown in this screenshot:

Visual Composer Broken Shortcode

Visual Composer has some really nice aspects to it and is overall a very well functioning page builder, but I would personally avoid it due to the severe lock-in effect.


This was a page builder I had not heard of until several people recommended it in response to my Twitter posts. It is available for free on and is built by Andrew Worsfold.

After activating Tailor, one of the very first things that caught my eye was the level of care with which Andrew integrated his plugin’s interface with the native WordPress UI.

Tailor Page

Tailor UI

It looks and feels exactly like native WordPress. I love that. It uses a Customizer-like interface that gets out of the way while still being very intuitive.

Another positive note for Tailor is the lack of icons for actionable items, making it easier for a site editor to quickly understand what each option does.

Tailor edit buttons

One of the few “complaints” I’ve found from other users of Tailor is that it’s not as feature rich as many of the other builders. After thinking about this for a while, I’ve decided that the fewer features offered by Tailor is actually a hugely positive note for the plugin. So often people get caught up on whether a plugin has tons of features or is an all-in-one package without stopping to think if the plugin should offer those features.

Many of the other page builder plugins include options for contact forms, testimonials, post sliders, and so much more. Tailor offers a few of those items but it distinctly limits them to a few more basic ones. Personally I really like this because I don’t believe page builders should be providing contact forms and other major feature sets. A builder should be for creating layouts, not handling email submissions. Those features should be handled through other plugins, such as a real form builder or image slider plugin, and then simply added to and displayed within the page builder’s layout.

Tailor walks the fine line between layout building and content creation / collection very well.

Another thing Tailor does well is content retention when the plugin is deactivated. None of the content is lost. It also has a really excellent admin-side representation of the frontend layout, giving it a great WYSIWYG experience.

There were only two negatives I found with Tailor, one being a compatibility issue and one just being a minor quirk.

First, shortcode openings and closures do not work properly across rows and columns. Look at my first screenshot above and you’ll see at the bottom. The first content block has the opening shortcode.

The second problem is simply that the drag-and-drop is sometimes a little rough. Elements tend to jump around a bit while trying to place a new one on the page. This is pretty minor but a smoother drag-and-drop would be excellent.

Overall, Tailor is a really excellent page builder that I would not hesitate to recommend to users.

Thrive Visual Editor

The Thrive Visual Editor plugin is built by Thrive Themes but is theme-agnostic, so it works with more than just their own themes. It is a commercial plugin that seems to have a pretty large customer base.

I’ve run into Thrive Visual Editor numerous times in our customer support channels but have not had any real experience with it before purchasing a license to test for this review.

The first thing I notice about the builder is it’s pretty reserved in how it adds its interface to the edit page screen. It’s not perfectly smooth and does stick about a bit, but it’s much more minimal than many of the other builder plugins.

Thrive builder

Clicking on the Edit with Thrive Content Builder button takes us to a new, frontend builder that looks like this:

Thrive Content Builder

Hovering over an element on the page shows an outline with three options: drag-and-drop ordering, duplicate, and close.


I rather like this because it stays away from abundant, hard-to-grok icons.

Adding new elements to the page is quick and quite intuitive. I really like the interface they’ve created for adding column layouts. Instead of using weird icons or other mechanisms for controlling the number of columns, they simply give you options for each division option:

Thrive column options

It’s simple and intuitive. While all page builders strive to build an intuitive layout builder, I think Thrive Visual Editor has possibly done it the best of all, or very close to it.

There is really only one problem I found with the plugin. Shortcode parsing works, script loading works, everything works great in fact, but there is one major issue that, for me at least, is serious.

The Thrive Visual Editor plugin has 100% content lock in. Let’s compare the admin edit screen to the frontend edit screen for the same page.




Screen Shot

Notice the difference? None of the content added through the visual editor is shown in the admin. Instead of working with the existing page content, Thrive Visual Editor simply overwrites the page content. That also means that if you deactivate the plugin, all of the content added through the plugin is gone. Poof, vanished.

All page builders should strive to retain as much standard behavior as possible. Unfortunately, Thrive Visual Editor fails badly here, which is really too bad because if they had avoided the complete content lock-in, this would be one of the best page builders available. Unlike nearly all of the other page builders, Thrive Visual Editor does not suffer from a single common conflict that I could find, but the content lock-in is dangerous. For that reason alone, I would avoid using the plugin.

Fusion Builder

Fusion is the page builder from Theme Fusion, the creators of the notoriously popular Avada theme. It is quite possibly one of the most wide spread page builders due to its inclusion in the Avada theme, which is the most widely used commercial theme of all time.

Before going further, I need to include a reminder about one of the conditions for being included in this review. I chose to review only theme-agnostic page builders made as a plugin. So it needs to be a plugin and it needs to work with all themes.

The Fusion Builder appeared to fit this criteria as it is built as a plugin, so I went ahead and continued the review of it. That is, however, about as far as I got because, as it turns out, Fusion Builder is built as a plugin that can be activated on any theme, but it fails drastically if it is used on any theme other than Avada.

Here is the builder with Avada activated:

Fusion with Avada

And here it is without Avada activated:

Fusion without Avada

The builder shows up and sort of functions. The options at the top for selecting elements all work and new elements can be added to the page, but none of the icons show up and you cannot actually edit any of the content.

The frontend view is even worse, however, because it doesn’t function at all. None of the layout elements show up. Zip, zero, zilch.

Without Avada, Fusion Builder becomes a car without an engine.

I understand building a theme-specific builder but why on earth would you build a theme-specific builder plugin that only works with one theme? At that point you’ve simply made it harder for your customers to get all the features of your theme without any added benefit. If Theme Fusion offered a whole suite of themes, having a builder plugin that works exclusively with their themes would make sense, but they don’t! They make one theme: Avada.

In my mind, this is a fatal flaw that automatically discounts Fusion Builder as a viable option, unless of course you’re using Avada.

Now, all of that being said, I’d like to still give the builder a full review like the other plugins so I went ahead and activated Avada and tested out the builder.

Easily one of Fusion Builder’s greatest strength is its interface design. It is incredibly smooth and overall pretty intuitive. I really like that the entire builder experience is inside of the standard WordPress edit screen. Its design even blends into WordPress quite nicely.

I tested for each of the common compatibility issues we encountered and found mixed results. Standard shortcode parsing and script loading worked perfectly fine, as did filtering on the_content, a very common method employed by countless other plugins.

There were, however, some additional negative sides to the plugin beyond the reliance on Avada mentioned above. First, layouts are constructed using shortcodes, making the possibility of editing outside of the page builder an excruciatingly painful experience. Have fun editing this:

Fusion Builder inactive

Aside from the painful text editing experience using shortcodes like this creates, it also results in bad content lock-in. If a user deactivates Fusion Builder and is then met with the mess above, they’re probably just going to reactivate the plugin instead of trying to clean it up.

Like most of the other page builders, shortcode enclosures also do not work across builder elements. In an ideal world, the following should work but does not:

Shortcode enclosures

Before finishing this review post, Theme Fusion reached out to me to let me know that they are actively working on a new version of Avada and also a new version of the Fusion Builder plugin and, reportedly, the new version is actually theme agnostic. I was also provided with a copy of the new versions but some technical issues prevented me from fully testing them so I cannot say how substantial the improvements are, but it is something watch out for if you are an Avada customer or interested in Fusion Builder.

Page Builder Sandwich

I was not aware of Page Builder Sandwich before my posts on Twitter but several people said I should take a look at it. There is a free version available on and a premium version available from the developer’s website. For this review, I chose to stick with the free version as it covered all of the necessary basis for the review.

Once activated, Page Builder Sandwich adds a new metabox to the edit screen with a Edit with Page Builder Sandwich button. While I don’t love the color scheme (I don’t see a reason to not match the WordPress colors), the button is otherwise not intrusive so I have no issues with it.

Page Builder Sandwich

Clicking the new edit button takes us to the frontend where we’re presented with a WYSIWYG editor:

Page Builder Sandwich

This view does jump drastically outside of the WordPress look-and-feel, something I’m really not fond of. It’s a rainbow of unnecessary colors.

The Referral URL Generator form you see comes from AffiliateWP and was used as a test to see how well shortcodes that load CSS/JS work inside of the builder. Page Builder Sandwich got top marks here as everything worked perfectly, even the WYSIWYG aspect.

The layout editing interface is pretty intuitive and quite powerful. One of my favorite aspects is how the exact spacing between any and all elements can be easily controlled with a simple drag bar. It’s quite nice.

When adding a new layout element to the page, the toolbar on the left expands with additional options:

Page Builder Sandwich layout builder

Page Builder Sandwich has a few other strong points going for it.

First, shortcode enclosures work properly across elements. Unlike most of the builder plugins, opening and then closing a shortcode with columns, rows, etc, in between all works properly.

Second, there is zero content lock-in with Page Builder Sandwich. The plugin can be deactivated and all content is still available. Users can even continue to edit their content in the standard WordPress page editor if they wish.

There are really just two issues I have with the plugin. A couple of times I found myself in trouble as some of the layout elements got jumbled (for unknown reasons) and were sitting on top of each other. When this happened I couldn’t figure out how to delete the problem elements. I suspect this is due to a minor javascript issue that could be easily resolved once identified.

The second issue I have is very minor but still important in my view. I really don’t care for the aggressive color schemes. As I’d mentioned numerous times here and in other posts, I care greatly for maintaining the WordPress color scheme and style choices. The interface in Page Builder Sandwich is a stark contrast to the standard WordPress UI. In my mind, it creates an unnecessarily jarring experience.

Beyond those two items, it is an excellent page builder.

Brix Builder

Next on the list is Brix Builder. This was another new one to me but came recommended by several folks on Twitter so I gave it a go. It’s a premium plugin and starts at $69.

This is an aside but one I feel is important. One of my very first impressions of Brix Builder was quite negative, not because of their sales page, the price, or anything else about the product, but because I could not find out anything about the people behind the product. It is built and sold by a company called Evolve s.n.c but beyond that, there’s nothing. I believe greatly in the importance of trust and the willingness to put your face and name on your product. While it could be a simple oversight, I always question if there is an ulterior motive behind the decision to not publicly state the names of company owners.

Tip: put your face and name on it. To those whom trust is important, it can make all the difference.

I did go ahead and purchase a license and began playing with the plugin. Unfortunately, I was immediately greeted with a second poor impression as soon as I activated the plugin.

Brix Builder Framework Required

So immediately after installing the stand-alone plugin, I’m asked to install a separate framework plugin in order for Brix Builder to run. This is just a poor user experience with very little real benefit. I’ve seen a few companies do this but I’ve never been convinced it is a good idea. The standard argument for this approach is that the company can have multiple plugins that all use the same framework without requiring that each plugin bundle their own versions.

After getting the main plugin and the framework installed and activated, the builder looks like this:

Brix Builder

The very first thing that I noticed (you may see a trend here) is that the editor interface is wildly outside of WordPress standards. A lot of people would call me a stickler here but I really do believe it matters a lot for overall user experience. The best experiences are always going to be the seamless ones. Brix Builder, like many of the other page builders, is definitely not a seamless experience.

Aside from my initial distaste for the design decisions of the editor, the editing interface is nice and smooth and seems to work very reliably. Here’s a few more shots of the various screens:

Brix Builder

Brix Builder

Brix Builder

In terms of usability and intuitiveness, I’d put Brix Builder near the top of the list of the builder plugins reviewed here. It’s quite good. They make liberal use of tooltips and help text, which can really help beginner users get acclimated.

After building a few simple layouts to get a feel for the plugin, I dove into my compatibility tests. Some of the tests passed with flying colors while others, unfortunately, broke down pretty poorly. There were three major compatibility issues.

First, shortcode enclosures do not work across builder elements. Putting an opening and closing shortcode in one element works, but trying to span multiple elements fails. For plugins like Restrict Content Pro, or any other that uses shortcode enclosures, this is a major problem that results in tickets landing in our support queues.

Second, once the page builder has been enabled, site admins cannot switch back to the default page editor without losing their layout. If a site editor was to build a layout, temporarily switch to the default page editor (perhaps to add HTML directly in the Text view), save the page, and then switch back to the builder, the complete layout would be gone. This is really, really bad. Imagine spending a few hours building a great layout then needing to use the default editor for a moment, only to discover that all of your work is now gone.

Third, due to the way that Brix Builder modifies the page content, it completely breaks other plugins ability to also modify the page content through the the_content filter, which is a critical piece of functionality that thousands of plugins depend on.

These three issues are significant enough that I cannot recommend Brix Builder as a good option, which is really too bad because the plugin works very well on all other fronts.


Of all the page builder plugins, Conductor is one of the most unique. Rather than being a layout builder for the content area of pages, it is a layout builder for the entire page. Most builders are designed to work within a theme’s content area, but Conductor is different. Conductor takes over the complete layout of the page, including sidebars and allows site editors to control everything between the header and footer of the site.

Conductor first gives site editors the option to choose a layout. This can be done for each page of the site, including all public post types.

Conductor layout

Once a layout is chosen, you’re put into the builder interface, which is very similar to the Customizer. From here, page elements and style options are controlled. Content is added to the page through widgets and “Conductors”, which is really just a custom widget with special options.

Conductor editor Conductor editor Conductor editor Conductor editor Conductor editor

It took me a little longer to get used to how Conductor worked than it did the other page builders, but I think that’s largely due to my predisposed expectations of how page builders work.

One of the other major differences between Conductor and other page builders, is the lack of “bells and whistles”. In many page builder plugins you will find contact forms, testimonial widgets, tabbed content options, section toggle, and more. Conductor does not have these and, frankly, I think that’s a positive. I’m a strong advocate for keeping a plugin’s focus narrow, which Conductor does well. Too many builder plugins try to be an all-in-one solution.

I did find one compatibility issue and one primary weakness of Conductor.

First, inline scripts loaded directly from shortcodes do not work properly. It seems that the way Conductor loads the content and layouts prevents script loading from behaving like it would on a standard WordPress page. This causes problems for some plugins, including some of our AffiliateWP add-ons.

Second, due to the content being stored in widgets, the content of layouts created through Conductor will become inaccessible if Conductor is deactivated. All builder plugins should strive for 100% content retention when the plugin is removed to aide site owners in migrating to or from plugins.

At the end, I’m not entirely certain how I feel about Conductor. I do really enjoy their approach with a Customizer-like interface (similar to the Tailor builder above) and they have provided a feature that very few other builders have: complete control of the page instead of just the content area. This level of control does at times make Conductor more difficult to use because it means the site editor has to build everything, instead of just the content area. For some site editors, this will be a hurdle, but for others it will be a huge win.

Site Origin

A free offering from Site Origin, a plugin and theme development shop, the SiteOrigin Page Builder is one that I rarely hear anything but good about. For that reason, and it being commonly seen in our support channels, I wanted to give it a run for its money.

Once activated, a simple, elegant tab is added to the page editor:

SiteOrigin Editor

Clicking on the Page Builder button opens a prompt asking if we’d like to copy the existing page content over to the builder and then, once the prompt is accepted, we’re greeted with a similar interface to that of many page builders:
SiteOrigin Builder

So far this seems pretty intuitive. We can add widgets, rows, and existing layouts with the tool bar at the top and edit the existing content by hovering over the element. There is even a live editor that provides a WYSIWYG view.

SiteOrigin Widgets SiteOrigin Rows SiteOrigin Layouts SiteOrigin Frontend

Overall, I really like the interface in SiteOrigin’s Page Builder. I did, however, run into a rather strange development decision.

Once the page builder was enabled and the existing content was copied over to an element inside the builder interface, I clicked Edit on the default element and was presented with this:

SiteOrigin Plugin Required

In order to edit the default content of the page, we’re required to install a separate plugin called SiteOrigin Widgets Bundle. What? Why? It appears that the plugin contains a series of widgets, which is fine, but seriously, site admins should not be required to install a second plugin just to edit the default content of the page, especially when all other aspects of the builder function without it.

Once the widget bundle is installed, we can go back to editing the page layout as normal. Just weird though. Now our editor for the default page content looks like this:

SiteOrigin Page Builder

After playing with the builder for a bit and getting a good feel for it, I have to say that I really like the user experience. The interface is great. It’s snappy, intuitive, and just works really well.

Sadly, all good things have to come to an end. Once I was done testing the default functionality of the plugin, which is superb, I dove into the compatibility tests. Some of the tests worked great and others failed. During these tests, I found a few other issues with the builder as well.

The first problem, just like almost all of the other builders, is that shortcode enclosures do not work across elements. This needs to work and is not difficult to do.

The second problem is that the builder interface and the standard page editor cannot be used simultaneously. If a site editor tries to switch to the regular editor, they are given a prompt:

SiteOrigin Prompt

Clicking OK takes you to the standard WP page editor, but something really odd has happened. Take a look at the text editor now:

SiteOrigin - Text Editor

See all the JavaScript? That’s not supposed to be there. That JavaScript is the result of the [pw_map] shortcode, which you can see in the screenshots above. Switching from the builder to the standard editor preserved the content but instead of keeping the shortcode as it should, it rendered the shortcode and then saved the output. That means my shortcode is gonepoof, vanished. I cannot edit it or adjust the parameters of the shortcode anymore because the shortcode isn’t there, just the HTML of the shortcode is.

The third issue I found was that SiteOrgin Page Builder creates pretty significant content lock in. Most of the elements, and any content associated with them, added to a page are completely lost when deactivating the builder on a page or when deactivating the complete plugin.

These three problems are pretty significant, though they won’t affect everyone, perhaps not even a sizable percentage of the SiteOrigin user base, but they are problems nonetheless.

Divi Builder

The Divi Builder from Elegant Themes is one of the more widely used builder plugins, at least gauging by my own impressions based on how often it shows up in our support channels. I’ve always had mixed feelings on it as it has always seemed to cause compatibility issues with some of our plugins.

Once activated, a giant purple button is added to the page editor:

Divi Builder

I will not hide it; I hate this button. It’s huge and purple for no reason other than to be blatantly obvious. It’s distracting and takes away from the fluidness of the standard WordPress interface.

Know what I like even less than the button? The rainbow of colors in the builder itself.

Divi Builder

Divi Builder Divi Builder

Divi Builder

Beyond my distaste for the builder’s stylistic choices, it does work quite well. The interface is overall pretty intuitive, though it is pretty heavy handed on the use of icons.

Once I had a few sample layouts built, I again tested for compatibility issues and quickly found several.

First, the builder is overly aggressive with its frontend CSS. To test this, I added a registration form from Restrict Content Pro to the page. Here you can see first the form without Divi Builder active and then the same form with the builder active:

RCP Registration

RCP Registration

Notice how the second image has lost a lot of its margins and button styling. Those button styles shown in the first image do not come from Restrict Content Pro; they come from the theme. That means Divi Builder is applying its CSS to elements that are not part of the builder.

As with all plugins, CSS in plugins should be written such that it only affects elements it is designed to target.

The second issue I found has to do with content lock in. Each builder has some form of content lock in, but Divi Builder is 100%.

Divi Builder

At least they are nice enough to restore the original content. As we’ve seen with a very select few of the builders, avoiding content lock in is not impossible. Too bad so few achieve it.

Next, shortcode enclosures do not work across elements. You have probably noticed that this is a very common trend in builders.

Divi Builder is definitely not my least favorite of the builders but it’s far from my favorite as well.


This was another new builder to me that came recommended by a few people on Twitter. Elementor is free on

Like some of the others above, Elementor adds a large colored button to the edit screen. If you’ve read this far, you know my opinions on it.

Elementor button

Clicking on it takes us to a frontend WYSIWYG editor, similar to the Customizer but with its own stylistic choices.

Elementor editor


Adding new elements and widgets to the page is pretty nice and simple.

Elementor Elementor Elementor

Overall, Elementor works quite nicely. There were a couple of weird quirks when editing the content of element blocks. Switching back to the element index wasn’t very intuitive, but clicking around a bit took care of it.

Aside from the big red button that I mentioned above, I only found two issues with Elementor, and they’re two of the same issues we’ve seen with most of the builders.

First, inline scripts loaded by shortcodes do not seem to work properly. The files simply do not get loaded when the shortcode that calls them is included inside a builder element.

Second, shortcode enclosures cannot be used across builder elements. Within individual elements they work fine, but trying to encapsulate multiple elements in a single shortcode breaks.

The builder is pretty nice but could use with a few improvements to make the editing experience smoother and to address the compatibility issues mentioned above.

Pootle Page Builder

A free plugin from with premium upgrades, Pootle Page Builder has crossed my radar a few times but this was my first opportunity to play with with it.

First, I just have to say their mascot makes me happy. That doesn’t mean much for how well the plugin will work, but it’s still a great touch.


Alright, let’s see what kind of monsters we’re dealing with in Pootle Page Builder.

After activation, users are presented with a nice welcome screen with helpful walk through videos. I skipped right past these but beginner users would very likely find them valuable.

On the page edit screen, we see a nicely placed Page Builder button.

Pootle Page Builder button

The red doesn’t bother me too much here because it’s well placed with the existing Visual and Text button options. I do wish, however, that the button color would match the selected color scheme of the currently logged in user. That would be a nice touch.

Clicking on the Page Builder button is where we see our first downside to the plugin.

Pootle Page Builder warning

Thankfully they warn us before deleting any content but I really do not feel this should be necessary. Page builders should always automatically pick up the existing content or, at minimum, provide a way to import the existing content. Some of the builders seen above support this properly.

I went ahead and clicked I know what I’m doing and was presented with this:

Pootle Page Builder

I immediately noticed two things:

  1. At the bottom it shows Word count: 239
  2. The top right shows a Default Editor button

So I wondered what would happen if I clicked back to the default editor. Would my content be gone? Hurray! The content was still there. Pootle Page Builder did not delete my content, it was just being overly cautious to ensure the user knows that the content seen in the default editor is not the content seen in the page builder. While that could be improved to synchronize the two views, this was much better than I initially thought.

The builder interface was very straight forward and easy to use.

Pootle Page Builder interface

I was able to quickly add a multi-column row and add text elements to it. This all worked fine and displayed as expected on the frontend.

One thing that became immediately apparent about Pootle Page Builder is that it has a much more minimal approach to the builder concept than most plugins. Rather than offer builder elements for all different kinds of content types, it simply provides the tools to build a layout, in which users can then add whatever they wish from other plugins or their theme. I really like this. Far too many builder plugins go for the all-in-one approach that, while very valuable to many, result in a lot of bloat. A minimal plugin isn’t suited for everyone but for those that just want layout control, it’s perfect.

Aside from the issue I pointed out above with switching back and forth between the editor views, Pootle Page Builder only had two compatibility issues I could find.

First, shortcode enclosures do not work across elements, just like nearly all of the page builders above.

Second, inline scripts loaded by a shortcode do not appear to work, at least not in the scenarios that I tested.

If I was to use a page builder on one of my sites, Pootle Page Builder would be in the running for my top choice.

Live Composer

Another builder I was not aware of before this post, Live Composer is a free plugin on with free and premium add-on plugins. Based on the reviews and the active site count (more than 30,000), it seems Live Composer is quite popular and has a strong user base.

After activation, a welcome screen is show with information about upcoming add-ons and existing add-ons that can be used to extend the plugin’s functionality. I skipped right past this page and went straight to the page editor. Before I got there, however, I noticed that Live Composer and registered several new menus in my admin area:

Love Composer menus

That immediately told me that Live Composer is playing the all-in-one game and offering both content and layout creation. Personally I feel page builders should stick closer to the layout-only side.

When we get to the page edit screen, we’re presented with a nicely done Open in Live Composer button that fits perfectly inside of WordPress’ UI.

Live Composer edit button

Interestingly, the developers chose to add two buttons, one next to the page permalink and one called Page Builder next to the Visual and Text buttons. Both do the same thing and direct us to a frontend editor.

Live Composer open dialog

Live Composer editor

I really liked how well the developers integrated their editor into the page edit screen, but all of that happiness went down the drain when I saw this.

I personally dislike the color scheme of the builder, but that’s the smallest of the issues here. The biggest problem I see is that the builder interface becomes clumsy on anything less than a large screen. The builder elements are placed in a scrollable container without any quick way to find specific elements. The arrows on the right move the view port to the left and right but they’re incredibly slow. You’re forced to move the view port one click at a time. Most of the time, interfaces like this would allow the user to click and hold on the scroll bar to move quickly through the options, but not here. It only accepts single clicks, so if the element you need is 25 spaces to the right, you have to click at least 25 times to get there. Keyboard navigation is not an option either. This just screams accessibility (and usability) nightmare.

Once we get past the interface problems with adding elements, the builder itself works quite well. Adding new elements is pretty smooth and editing existing ones works nicely. There were some occasional quirks that caused issues, however. For example, I added a text field and then tried to split it into two columns. When doing this, the column controls went underneath the text element below it, making the column controls inaccessible.

Live Composer editor glitch

Another example of poorly thought-out UI is the editor control panel for module rows. Again we are faced with a situation where there are a lot of controls to utilize, but they’re mostly hidden away in a scrollable horizontal container.

Live Composer row module editor

I spent some more time playing with the editor and found more of the same kind of issue so I decided to move on and test for the common compatibility problems. Here things broke down even further with five major compatibility problems.

First, the page builder completely ignores the existing content of the page. I’m really not sure why so many builders do this. It is not hard to import basic content in to a full-width text field and then let the site editor take it from there.

Second, shortcode enclosures do not work across columns and rows. I really wish page builder developers would spend more time ensuring compatibility for standard shortcode functionality.

Third, inline scripts loaded by shortcodes do not work at all. The scripts simply do not get loaded like they would in the standard WordPress editor.

Fourth, plugins that adjust content through the the_content filter break completely. Live Composer completely overrides the ability for plugins to adjust the page content, meaning the primarily functionality of plugins like Restrict Content Pro is completely useless when using Live Composer.

And last, if the page builder is deactivated, every bit of content put into the builder is lost. It’s 100% gone.

Considering the number of 5-star reviews and the high active site count for Live Composer, I was really expecting a very different experience.


I am jaded, I will not deny it. I’ve had too many poor experiences with page builder plugins to not have a bad taste in my mouth.

One of the main reasons I chose to do this review was to try and be objective about it to see if my opinion was justified. I am really, really happy to say that a few builders here have won over my complete support. Those include Tailor, Pootle Page Builder, and Beaver Builder. Those three are easily my favorites that I would happily recommend to any of my customers. Sure they each have a quirk or two of their own, but what product doesn’t?

After going through each of the plugins in this review, I feel there are a few items that builder plugin developers should work to address.

First, compatibility with standard shortcode functionality is a must. Unless a plugin’s purpose is to explicitly disable a piece of functionality, all native WordPress features should remain 100% functional.

Second, avoiding content lock in should be considered a top priority. WordPress has been built upon freedoms and the philosophy of owning your content. What good is content ownership if it’s lost due to a negligent plugin?

Third, I would love to see more builders give greater care to the playground in which they play. Respect native interfaces and design decisions and leverage them. Hands down the greatest user experiences will always be those that successfully blend functionality and interface design seamlessly into the environment in which they live (WordPress).

I would love page builders to be a consistently good tool for site owners to rely on, but in order for that to happen, there must be stronger compatibility with the wider plugin ecosystem. Not all of the builders are weak in this area, but the majority of them have at least one major weak point when it comes to plugin compatibility.

Let’s return now to the Tweet that started all of this:

Are they all terrible? No, definitely not, some are even great! I hope that the opinions expressed here and the select compatibility issues pointed out help developers to create better page builders. I would be thrilled if this post was entirely obsolete in the near future.

  1. Matt

    This review no longer reflects the current state of the WordPress page builder space anymore and should not be used to select one. It was useful for a time though but the period has ended. It will be that much more obsolete when Gutenberg arrives in core for v5 of WP. Until it is either updated or a new post to replace happens, it will continue to disseminate old info that no one should base today’s decisions on.

    • Christian Cognard

      Yes your comment is pertinent. Things evolve faster than reviews… It’s time for a new review.

  2. George

    I’m facing the imminent demise of WooThemes Canvas, looking at the daunting task of converting five sites over time. I’ve used PootlePress products with uniformly good results (and excellent support). But still, I’m having to review new sitebuilder/framework/pagebuilder possibilities for the switch with STABILITY as a very high priority. Given that the sites I manage are relatively straightforward and not huge, another high priority will be on simplicity, with no content lock-in. I just read a post with a horror story of what happens when you try to convert Divi pages which are heavily encoded in Divi’s own format. I’m guessing this will be very useful. Cost is also an issue, as I work for small nonprofits. I’m thinking the unlimited site pro option of Beaver or Tailor may look more attractive now than Pootle’s 18Tabs theme with PageBuilder which would cost $270/year for five sites. At any rate, thank you very much for doing a good bit of the homework for me.

    • Jamie

      Hi George

      Just a quick note to say thank you for you kind words about pootlepress and also that we have free versions of pootle Pagebuilder and 18tags, which might give you enough functionality for your sites 🙂


  3. Ben

    I appreciate this thorough info. I gave Builder Beaver a good try, bought the full deal and went through all the tutorials, but after nearly a year of wrestling with it to get a simple blog posted, I’m giving up and shopping for an alternative. The “simple” and “easy” used to describe Beaver Builder are descriptions are true if you are a seasoned programmer.

    There’s a new revenue stream for programmers and anyone hoping to profit by promoting Beaver Builder or by selling consulting time. Consumers having trouble with Beaver Builder are shouted down to the point they’re quietly hiring consultants for help.

    Others are going elsewhere to find the right product. I’m one of them.

    Developers, take heart. Beaver Builder has most definitely not cornered the market. We’re out here looking for you.

    • bizstarz

      Hi Ben, you sure are quite a patient person: “after nearly a year of wrestling with it to get a simple blog posted, I’m giving up and shopping for an alternative”!

      But your comments are spot on. It’s amazing how much time and effort people put into trying to make building and maintaining WordPress sites less time consuming and frustrating. But most “solutions” seem to be just more putting lipstick on a pig, and all add even more complication and vendors to have to deal with.

      Is it time to blow WordPress up and rebuild it from the ground up?

    • Antipodean G

      That’s unfortunate. I am no ‘seasoned programmer’, more like a WP based front end guy, but BB is now my go to. It has everything you could possibly need and manages to avoid all the funk, delivering nice clean code. I managed to rebuild a site that used WP-Bakery, aka Visual Composer, in almost no time and achieve 99% of the original build.

      I would say though that while BB does cater to the WP user that has little to no build experience, it’s strengths lie in what it offers developers.

      And for what it’s worth, I used to use WP-Bakery and have moved to Beaver Builder. Yes, I ‘sell’ design time but I profit no more from BB than I would using any other builder as a base. In fact, I am in the process of porting client sites, on my own time/cost, from WP-B to BB, because I think it’s a far better solution for the long term.

  4. momo-fr

    Personally it is Elementor who has my preference, fast, ergonomic, powerful. The time saving in developing a WP site is good and with OceanWP I can most of the time do without a child theme.

    • barry

      i love elementor to bits

  5. runbei

    Hello Pippin. Thank you again for this very clueful review. Having proceeded several miles further down the road in my search for a theme and page builder, I’m forced to say that, as a non-coder, my first priority is NOT for a page builder but a highly customizable THEME. And, so far, I’m simply not finding it. I used Woothemes Canvas for many years, with great satisfaction. The vast assortment of detailed options in the backend allowed me to avoid CSS except in rare situations, some of which could be solved with a plugin (e.g., placing a tabbed widgets layout in a sidebar). I have the highest admiration for Pootlepress and Beaver Builder, but I really don’t have the time for a deep study of CSS coding at this stage of the game. I would add a thought: most page builders are used badly, because the temptation is to build those horrible, space-chomping horizontal layouts that violate all the evidence-based rules of usability (from eye-scan studies and common experience). Thus, I would never choose a page builder that locked me into a row format. Fortunately, with Pootle Pro or Beaver Builder Pro, you can create long vertical columns that help site visitors get the information they need, without having to wander all over forty acres of screen space in gape-jawed awe for the wonderful designer. The Web was just starting to mature, by recognizing the the Internet is content-based, when this new technology came along and led us astray. I’m absolutely sure that common sense will prevail, and as the complaints mount there will be a return to sanity. Web devs need to study Roger Black, Jakob Nielsen, Steve Krug, and David Ogilvy.

  6. runbei

    (Not sure if this got posted, will try again.) Hello Pippin. Thank you again for this very clueful review. Having proceeded several miles further down the road in my search for a theme and page builder, I’m forced to say that, as a non-coder, my first priority is NOT for a page builder but a highly customizable THEME. And, so far, I’m simply not finding it. I used Woothemes Canvas for many years, with great satisfaction. The vast assortment of detailed options in the backend allowed me to avoid CSS except in rare situations, some of which could be solved with a plugin (e.g., placing a tabbed widgets layout in a sidebar). I have the highest admiration for Pootlepress and Beaver Builder, but I really don’t have the time for a deep study of CSS coding at this stage of the game. I would add a thought: most page builders are used badly, because the temptation is to build those horrible, space-chomping horizontal layouts that violate all the evidence-based rules of usability (from eye-scan studies and common experience). Thus, I would never choose a page builder that locked me into a row format. Fortunately, with Pootle Pro or Beaver Builder Pro, you can create long vertical columns that help site visitors get the information they need, without having to wander all over forty acres of screen space in gape-jawed awe for the wonderful designer. The Web was just starting to mature, by recognizing the the Internet is content-based, when this new technology came along and led us astray. I’m absolutely sure that common sense will prevail, and as the complaints mount there will be a return to sanity. Web devs need to study Roger Black, Jakob Nielsen, Steve Krug, and David Ogilvy.

    • bizstarz


      Your comments are great and point to how often WordPress “technology” gets in the way of good design. And why can’t user-friendly frontend design finally be baked into WordPress? I’m guessing because WordPress is still at its core a blogging platform.

    • Matt

      “Why can’t user-friendly frontend design finally be baked into WordPress?”

      Maybe it’s because you’re not involved or contributing to the project yet? Without your direct input and contributions, how will they ever know what “good design” is?

    • bizstarz

      Re: “Maybe it’s because you’re not involved or contributing to the project yet?”

      What a sad excuse that failingly tries to shift responsibility for WordPress’ problems onto its customers.

    • Matt

      Ha! Hardly. You wouldn’t even able to complain about WordPress in it’s current condition if people hadn’t already volunteered their time and expertise to try to turn it into a great platform. They’re at least doing more than merely commenting on a blog. Lol.

      If you can’t at least own up to the fact of your own failure and inability to contribute in a meaningful way then that’s on you. The truth is that WordPress could be better or worse because of you.

    • bizstarz

      You’ve done so much in your life and for WordPress (as a non-paid volunteer like a member of Trump’s campaign team) that you have to post your pithy comments pretending to be the real WordPress Matt.

    • Matt

      For the record, I am most definitely not Mullenweg even if first name is Matt though. No pretending here. That’s potentially the only thing we might have in common. A very lame claim to fame. Lol.

      Perhaps you just like the handouts provided (free open source projects) and laugh at the those that make them available or volunteer to work on them. Why work? Why volunteer? Why ever give anything back when you can just take forever? To each their own, sir. Live well.

    • bizstarz

      Why do you to continue to engage in personal attacks while hiding behind your keyboard, and also make such wide-ranging assumptions about how much volunteering someone does? It’s striking how you much time and effort you’ll put into hijacking this comments thread with personal attacks, while being completely unable to say who you are or what you claimed to have done for free for WordPress or any of your other “causes.”

  7. momo-fr

    Waow!! What invectives! Be cool guys!
    The WordPress CMS has no customers but users, has customers it. The debate on page builder is always the same and revolves around contributors and users who are not the same people most often.
    For my part I contribute to the Francophone community by translating themes and extensions when I have the time or the need, and I am present on the WPFR forums to bring help and advice.
    On the other hand as a webdesigner the Pages Builders are what WP misses and if the project Guttengerg is born it is not by chance.

  8. Yar

    Thank you for a great and detailed overview. I loved that it had no affiliate links as most reviews are too biased. You never mentioned performance in your review which I think is a big concern. I would have loved to know what you think about how they affect the speed of the website.

    • Diawe

      I agree – I really enjoyed the article and man, what a work – well done – but I really missed information about the performance.

      I am a newbie and bought a theme from themeforest May 2017. I was happy that it was so easy with help of a page builder (“Visual Composer”) to create a really nice-looking page without touching CSS. Visual Composer has so many cool futures – on one site it gives you lots of options but on the other site, if you are not aware of how this will affect your page speed, it could cause disappointment like in my case as beginner: At the end I payed for it with a low performance webpage fighting to find a solution. Visual composer uses lots and lots of code, so I suppose this could lead to a slower webpage combined with the enthusiasm to use all this special futures and not thinking about the consequences.

      As I have not the time to learn myself CSS in the deep (yes, I know this would be the best and I know it is easier then I will think) at the moment or to buy another theme to start from scratch, I decided to give “Elementor” a try – and from my first glance: Much faster and more user friendly as the other one. I decided for it because if the page builder breaks down, there will be still text to bridge the gap. From the performance perspective I can say it helped, but still: Page builder make pages slower. This is a fact. But I could afford to safe 7s after re-building with Elemntor and uninstalling the other one and now it is okay. I think it is because Elementor renounces of overloaded futures. But as I said, I am not knowledgeable and maybe I am wrong. 😉

      I really would appreciate a new article with performance information – thanks a lot for all your effort!

  9. JB

    What a fantastic review. Thank you so much for this. I’m in the healthcare field and am one of those “techie guys.” I learned how to use HTML and CSS for a project in 2007 and did everything with an HTML editor/Notepad… the WYSIWYG editors (I call them “wacka-wacka” editors) drove me nuts because they added a line break here or there that always ruined the design or streched the margins.

    Something similar occurs with the WordPress page builders. Yes, there’s no such thing as “free” or “easy” but at least the “wacka-wacka” editors did not eat up my entire custom design! I’ve used WordPress casually for years now and while I do like it, it has become too bloated, kind of like an all-you-can-eat buffet. One does NOT always need certain options, period. For my professional webpage, I purchased a beatiful business card theme, added 3 plugins, and voila.

    I’m currently working on a new design and decided to revisit Envato’s ThemeForest for a WordPres theme… all of the “top themes” honestly look the same to me, especially Avada. Don’t even get me talking about what should constitute a “healthcare theme” website. What before was a simple tweak of HTML + CSS is now a “shortcode” wonderland/wasteland. Based on this article, I reviewed some of the options and am using PootlePress (which I never had heard about until now).

    Everything comes back full-circle, from bare-bones (because there wasn’t much before) to “all options for all users” and now to some “minimalism” and leaving the rest to specific HTML+CSS+Javascript, or plugins. Many thanks!

    • Matt

      If you’re going the page builder route, you’d probably do yourself a favor by avoiding themeforest entirely and instead building your site using either the free Storefront or GeneratePress themes. Both offer premium options though, of course. Storefront is made by Automattic’s own WooThemes. Though if ecommerce isn’t your thing then the other might be a better fit. With these starter themes, you don’t have to switch themes everytime you want to switch designs.

  10. momo-fr

    the page builders market has evolved significantly in 12 months, I use Elementor which offers the best ratio of ergonomics / functions / productivity according to me. The free basic version is already available and many free packs come complete. No need to worry about code deactivation.

  11. Tyler

    I REALLY enjoyed this post. Too many WordPress articles only say good things about the products they review, but after reading this I feel very well informed. Bookmarked for future reference. Thank you for wrirint

  12. Omer

    Great article!

    I would like to ask – if I use a page builder, will I still be able to customize css/php? Will I still have the freedom to make the website look EXACTLY as I want?

    Thanks in advance

    • momo-fr

      Yes of course, no problem.

  13. Minervewebstudio

    Great job. Thank you so much for this professionnal review about those page builder plugins. But how can a web agency can struggle against those powerfull tools? People want to go faster and pay less. Developping with real code is really time consumming and then cost a lot of money to the custommers.
    What is the best solution then to answer to the demand ?

    Best regards

    Minerve web studio

    • Antipodean G

      That’s a really interesting question!

      From my POV, page builders (in my case Beaver Builder) do 99% of what most clients need in terms of delivering great, attractive and functional websites, from e-com to simple sites. In the world where time is money and most clients don’t want to pay and want it yesterday, BB lets me deliver within those constraints AND not worry about having to keep the code updated as it ages.

      Recently we did a white label job for an agency. While the theme they wanted to use included a page builder, it was a pile of junk. Even then, building the site with the features they wanted was still far faster and more cost effective than doing it from scratch. If I was using BB, it would have been faster again (and yielded a cleaner, more manageable result). Either way, there was no way it could have been done within the budget if it had to be built from the ground up.

      In my opinion, good page builders will replace coding from scratch for the vast majority of sites, as most just don’t warrant it any more.

  14. Mat

    Nothing replaces skillful human hands…

    • Antipodean G

      Demanding clients, short time frames, tight budgets….

  15. powerplant

    This is an excellent review and much thanks should go to you for taking the time to test all of these. I have been partial to Visual Composer but more recently have had a lot of comparability issues as you describe. This paints a good picture of many of the other options.

  16. Earnie Rhyker

    Thanks for the line-up! Saves some of us a load of time. Been using VC for a while, and it has its nuisances. Will check out Beaver Builder and Tailor !

  17. tbdawson

    I really appreciate the thoroughness of this review. I echo the wish for some performance data. I’ve been using Visual Composer for a long time, and my biggest complaint is that it is cumbersome and slow. But they have improved a lot over the years, so that is encouraging.

    I’d be very curious to see a re-review of these, with 2018 data. I’ve played a bit with Beaver Builder, and it seems to be the best by far, and much faster than VC. I’d never heard of Tailor, so I should check that out as well.

    Some of the others I’d tried, and had much the same response as you. Thanks for the info!

    • Scott Smith

      Better yet, WordPress should work harder to get past its blog roots, and incorporate a page builder into WordPress.

  18. Dee

    It’s a nightmare looking for a theme that’s genuinely SEO friendly, is customizable and doesn’t leave your site knitted together with unlockable shortcode.

  19. Dimitrie Baitanciuc

    @Pippin, great article. How about giving Brizy a try. A new page builder … ANOTHER ONE right?

    I’m one of the co-founders, I’d love for you to take for a spin:
    Let’s connect, I’d love to tell you about some things that are unique to Brizy and what is our vision.


  20. Nuno Pereira

    Hi there! What’s your thoughts on Advanced Custom Fields (ACF)? Would they be a good alternative to traditional page builders? Would a non-developer be able to customise page layouts with ACF? It would be great to know what you think about this!

    • Henning Fischer

      You can build your own “page builder” with ACF (Pro) but you have to code.

  21. Susanne Friedrich

    Hi Pippin,
    Thank you so much for this thorough review and the time and care you spent on it! (even though by now it is a while since you posted it.)
    I make a lot of websites and have used Generate Press and Site Origin’s Page builder a lot. I love Page builder in many ways, but I see that it has drawbacks like you mentioned. I tried the free version of Beaver builder and purchased Elementor. Can’t get warm with it.
    I will try Pootle, maybe they have fixed the problems you mentioned.
    I am trying to incorporate Gutenberg functionality in my new projects and find a simple page builder just for the layout. I personally don’t like those themes that do it all, I prefer to create my basic styles, colors, fonts etc in a child theme and just use a page builder for layouts. Still not sure if Gutenberg will do that, but I love the idea of building blocks. Looking forward to read more of your thoughts on the state of WordPress. Thanks again

  22. Atul

    Fusion Page Builder from Avada Theme is the worst page builder I have ever seen!

  23. Dees

    Page builders are there for one reason, to make money with their subscription.
    Gutenberg is here too kill em all. its time the wordpress plugin developer come together to contribute to Gutenberg .

    Builders stuff unnecessary html codes in the site. just look at any elementor code,

    div class=”elementor elementor-5506″>

    next question is this good for SEO ? hell,no .

    there should be white label option to change the term “elementor:” to “custom-name” like own branding name,[pippins exp] that wont hurt seo ,cause its a familiar name .

    • lkraav

      Just curious, where did you get the idea that element class names affect SEO?

      (They don’t.)

    • momo-fr

      Conspiracy theory, SEO is about content between tags not tags. It integrates the semantic structuring html, the name of CSS classes does not matter to him.

    • A Nimic Stiutorul

      Sorry guys, but every string of text added to a html page increase the html page size. And if that isn’t a problem for your SEO, than maybe the unused hunks of css and JS sure are. Every theme and plugin that loads 1mb of script in a page just to display a slider and a paragraph in columns should disappear from the market

  24. TechGlamour

    Thank you very much for you excellent blog about the WordPress page builder plugins with your insightful review. This is really very helpful for me as-well-as for all new bloggers who have recently started a site using WordPress technology.

  25. Dees

    Yeah i am wrong on that i should re-phrase it as ” it addon to the site website size ” ?
    before you comment just look at one elementor div, how many lines of codes to create one simple div, next look at the js loaded even if you dont use them.

  26. Lori

    Yahoo’s greatest hope for that was Flickr.

  27. fp

    I’ve been building custom websites for a long time and I’m looking for an easier and cheaper way to build them on my own, without hiring professional coders (see for example cursos fp.What I’ve found is that there are a lot of features that I can’t manage with a WP content builder

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